The Story of Orange Thread Media, LLC

Every great story has a humble beginning. In 2008, founder and owner Luke McElroy set out to create a new type of production company. One that would blur the lines between content and the live experience. What seemed like a crazy idea to some, quickly captured the interest of many in the Nashville area as a service that was desperately needed. Blending McElroy’s background in producing live events along with his strong technical skills in both animation and production, a company was born.

This was the beginning of Orange Thread Media.

Orange Thread Media has had the opportunity to work with many recognizable brands including Belmont University, Word Music, Eli Young Band, Lifeway and many more in just a few short years. The company is quickly making a name for itself as a leader in quality and affordable video solutions for corporations, non-profits, churches, bands and entertainment groups. Their team is comprised of experts in live event production, custom animation, cinematography and video editing.

In March 2010, Orange Thread Media announced Playback Media, the third division of the company’s brand. This introduced the Playback Drive, a plug-and-play visual worship library, to the market of Worship Backgrounds. This flagship product was endorsed by many as an “innovative and cost-effective solution” for church media departments. The Playback Drive received the “Best of the Best Award” in the category of Visual Media Products by Worship Leader Magazine in October 2011.

October 2010 was another giant milestone for Orange Thread Media as they launched TripleWide Media, an online community that is ‘fueling the multi-screen movement.’ This innovative resource for production companies and churches all across the globe serves as a platform to promote multi-screen and triple wide stock content. Currently, TripleWide Media is the only resource fully-devoted to providing multi-screen content, making it the leader of it’s class.

Orange Thread Media has proven itself to be a major player in almost every field it has entered and continues to provide cost-effective, rock solid solutions for their customers worldwide! Through McElroy’s passion of innovation, excellence, and creativity combined with his vision to blend it all together with a critical common thread: ‘Teamwork’, Orange Thread Media continues to exceed customer expectations time after time. Orange Thread Media is headquartered in Nashville, TN.

Original Logo of Orange Thread Media. Circa 2007